Top Ford Dealer in New Berlin, WI

New Berlin, Wisconsin may be on the border of Milwaukee, but Griffin Ford knows that the residents of this upscale suburb are looking for quality in their next vehicle. It’s why we offer the largest selection of new F-150s, Explorers and Broncos at our nearby Waukesha location. Combined with knowledgeable staff and a 60-year-pedigree, make us your first and only stop when shopping your next vehicle.  

Comparing Ford Dealerships West of Milwaukee

Aspect Griffin Ford Other Suburban Milwaukee Dealers
Distance to New Berlin The closest dealership to the majority of New Berlin Residents Travel times of 20-30 minutes
New Car, Truck, SUV Availability The leading inventory size ensures buyers can find the right vehicle for all budgets and needs Often smaller in size, with dozens fewer vehicles on the lot.
Sales Staff Size and Knowledge 15+ employees with extensive experience matching New Berlin buyers to vehicles that can handle suburban and rural roads alike. Sales staff may only be half as large as that of Griffin Ford
Service and Experience ICAR-Gold and Ford Factory certified for complete restoration, 35 technicians of whom three are master certified for years of expertise. Often ICAR-Gold certified, but often at most one master certified technician.
 

Our Best Bets for New Berlin, WI Buyers

Ford F-150
Built for New Berlin’s contractors, commuters, and weekend adventurers, the F-150 delivers class-leading towing, available all-weather 4WD capability, and a smooth highway ride. Whether hauling equipment or tailgating at Miller Park, this truck is tough enough for work and play.

Ford Explorer
A versatile SUV for New Berlin’s active families and professionals, the Explorer offers spacious three-row seating, advanced safety tech, and all-weather AWD. Whether commuting to Milwaukee or loading up for a weekend at Minooka Park, it handles whatever Wisconsin weather can throw at it.

Ford Bronco
The Bronco is made for New Berlin’s adventure seekers, with removable doors, GOAT modes, and rugged styling. Fit for weekend trips to Kettle Moraine or Holy Hill, it delivers off-road performance and year-round confidence without sacrificing modern comfort and style.

Ford Expedition
A premium full-size SUV for New Berlin’s growing families, the Expedition offers best-in-class space, luxurious features, and impressive towing power. Whether heading to Lake Geneva, Door County, or a local tournament, it makes every drive smooth and stress-free.

 

How Ford Vehicles Fit Into New Berlin Lifestyles

Ford F-150: The Perfect Truck for New Berlin’s Workforce and Weekend Warriors

  • Ideal for New Berlin’s Business & Contractor Community: New Berlin has a strong industrial presence and many residents working in construction, logistics, and skilled trades. The F-150’s dependability and towing capabilities make it an ideal work truck for professionals commuting between job sites in Milwaukee, Waukesha, and beyond.
  • Tailgate-Ready for Summer & Fall Fun: New Berlin families love their Packers, Badgers, and Brewers, and the F-150 is built for tailgating at Miller Park, camping in Kettle Moraine, or towing a boat to Lake Nagawicka for summer weekends.
 

Ford Explorer: The Suburban Commuter & Family SUV for New Berlin

  • Built for Milwaukee & Brookfield Commutes: With many New Berlin residents working in Brookfield, Milwaukee, or Waukesha, the Explorer’s fuel efficiency, driver-assist technology, and AWD handling make it the perfect choice for daily freeway driving in all weather conditions.
  • Spacious for New Berlin’s Active Families: Whether it’s hauling gear for youth soccer, hockey, or baseball at Malone Park, the Explorer’s three-row seating and cargo space help families manage their busy schedules.
  • Winter-Ready for Winding Neighborhood Roads: New Berlin has rolling suburban roads and wooded areas that see heavy ice buildup in winter. The Explorer’s terrain management system helps residents navigate snow-covered streets with ease.
 

Ford Bronco: Adventure Meets Suburban Style in New Berlin

  • Perfect for Off-Road Exploration: New Berlin residents who love hiking, mountain biking, and outdoor sports can take the Bronco’s removable doors and rugged terrain handling straight to Lapham Peak, Kettle Moraine, or Holy Hill’s scenic backroads.
  • Ideal for Wisconsin Winters & Weekend Getaways: The Bronco’s winter driving capability makes it just as suited for the snowy streets of New Berlin as it is for ski trips to Cascade Mountain or cross-country skiing at Minooka Park.
  • Stylish Yet Tough: Many young professionals and empty nesters in New Berlin want a vehicle that blends adventure with premium styling. The Bronco’s blend of retro design and modern tech fits those who want something more rugged than an SUV but still upscale.
 

Ford Expedition: Luxury & Capability for New Berlin’s Growing Families

  • The SUV for New Berlin’s High-Income Suburbs: Residents here expect premium vehicles. The Expedition’s luxurious interior, advanced safety tech, and smooth highway ride make it the go-to choice for families in neighborhoods like Regal Manors and New Berlin West.
  • Perfect for Weekend Trips to Door County & the Northwoods: Getaways are a breeze since the Expedition is ideal for towing boats, campers, or snowmobiles up I-43 to Elkhart Lake, Lake Geneva, or even further north.
  • A School & Sports Carpool King: From high school games to weekend tournaments across Wisconsin, the Expedition’s eight-passenger seating, cargo space, and family-focused features make it the perfect team hauler for parents juggling multiple kids’ activities.
 

Our Industry-Leading Service Center

Griffin Ford has over 30 technicians on staff, three of whom are master certified, meaning they are at the pinnacle of their field. At our service center, with the most number of service bays in the area, our experienced team is able to expertly handle everything from routine maintenance to full-on restorations after major car collisions and get our loyal customers back on the road. Our training and experience has led to a combination of leading independent certifications like ICAR-Gold for collision repair expertise across not just our technicians, but our entire staff, and the Ford Factory designation for our services. When you schedule service,  you’ll know it’s been in expert hands.  

CPO and Pre-Owned Vehicles

We’re proud to offer a variety of vehicles that fit the needs and budgets of all New Berlin residents. That’s why Griffin Ford offers two levels of certified pre-owned vehicles. Models from both programs come extensively inspected with complimentary roadside assistance and a limited warranty. However, Gold-certified vehicles are our premium option, offering extensive warranties on recent vehicles:
Gold Certified Vehicles
Ford Models up to 6 years old and < 80,000 miles
  • Meets 172-point inspection criteria
  • 12-month, 12,000-mile comprehensive limited warranty
  • 7-year/100,000-mile powertrain limited warranty
  • 24/7 roadside assistance
  • FordPass rewards points usable for first maintenance visit
Blue Certified Vehicles
Any Make and Model up to 10 years old and < 150,000 miles
  • Passes detailed 139-point inspection
  • 90-day, 4,000-mile limited warranty
  • 24/7 roadside assistance
  • FordPass rewards points usable for first maintenance visit

 

Find Your Ford at Griffin

At Griffin Ford, we’ve been serving Southeastern Wisconsin car, truck, and SUV buyers for more than 60 years. However, since our inception, we have strived to provide not just another dealership experience, but expert advice from experienced sales staff, the state’s largest selection of new vehicles, and a service center staffed by highly-regarded technicians. Whether you’re considering an F-150, Explorer, Bronco, or Expedition, we want you to feel at home and like the buying process was as simple as possible. Start by browsing our new inventory or take a quick trip down to our Waukesha location.