Top Ford Dealership in Franklin, WI

Griffin Ford is the top Ford dealership in Franklin, WI because we understand that buying a new car, truck or SUV is an investment, both financially and in how it impacts your daily life. For 60 years, we’ve combined the largest lot and a full complement of sales staff with an industry-leading service center to provide the best full-scope ownership experience. We look forward to showing you the difference.

 

Why Franklin Buyers Choose Griffin Over Other Dealerships

A dealership doesn’t need to feel transactional. Franklin drivers choose Griffin Ford because the process is straightforward, the people know their products, and the service keeps pace with real life.
What Matters The Griffin Ford Advantage
Inventory That Doesn’t Waste Your Time With 50–60 more new and certified vehicles on the lot than most dealers, it’s easier to find the right trim, drivetrain, and options without waiting weeks for a factory order.
Staff Who Know the Vehicles—and the Market Our sales team is built to handle questions from buyers who’ve done their research. Whether you’re comparing trims or weighing lease terms, you’ll get answers you can use.
Service with Real Technical Depth Three Master Certified technicians oversee our shop—not a detail most buyers ask about, but one that matters every time something unexpected comes up.
Faster In, Faster Out More bays and technicians mean scheduled work actually stays on schedule. No backlog for basics, no drawn-out returns for warranty repairs.
Service That Keeps You Moving We offer pickup and drop-off for local service, rental vehicles when needed, and scheduling tools that don’t require a phone call. It’s the kind of follow-through that makes owning the car easier.
 

Best Bets for Franklin Buyers

There are Ford models across body types and trim levels. However, at Griffin Ford, we know that Franklin buyers are looking for a combination of underlying value and capability from their vehicles. Below are four of our top picks that satisfy on both counts:
F-150
Franklin homeowners turn to the F-150 when weekend projects involve more than just a trip to the store. With the strength to tow heavy equipment and the comfort to handle daily commutes, it’s built for residents who need real capability without sacrificing refinement.

 
Explorer
Franklin families turn to the Explorer for its ability to balance weekly routines with full-size versatility. From errands across town to long drives into Door County, it keeps passengers comfortable and connected along the way.

 
Expedition
The Expedition is a natural fit for Franklin families who need one vehicle that can handle it all: long-distance travel, heavy trailers, and everyday errands. With space to stretch out and power to spare, it’s built for households that aren’t scaling back anytime soon.

 
Bronco
The Bronco turns heads in Franklin for good reason: it looks like it just rolled off a mountain, but still fits into a suburban driveway. For drivers who want capability with attitude, it delivers trail-ready performance and enough presence to stand out in the Costco parking lot.

 
Maverick
In Franklin, the Maverick delivers truck utility that’s easy to park at 27th Street shops and nimble on the commute. Choose hybrid efficiency or turbocharged punch, and use the versatile bed to handle weekend projects and tailgates at the park.

 

How Fords Fit into Franklin Lives

F-150: The Pickup for Owners Who Wear Many Hats

  F-150: The Pickup for Owners Who Wear Many Hats  
  • Power for Projects, Not Just Payload - Available EcoBoost engines and trailer-assist features make it easy to tow a camper to Kettle Moraine or haul building materials for home renovations, without needing a second vehicle.
  • Interior Features That Keep Life Moving - With available fold-flat work surfaces and wireless charging, the F-150 makes it easy to review plans from the job site, finish school paperwork, or take calls while parked outside Franklin High.
  • All-Season Capability Without Drama - Available four-wheel drive and remote start help tackle snow-packed roads in winter, while heated seats and mirrors add comfort to early morning commutes down Hwy 100.
 

Explorer: An SUV That Adapts at the Speed of Life

  Explorer: An SUV That Adapts at the Speed of Life  
  • Flexible Interior for Changing Plans - Available second-row captain’s chairs and fold-flat third-row seating let you switch easily from hauling groceries to loading luggage for a weekend away.
  • Driver Assistance That Eases the Commute - Adaptive cruise control and blind-spot monitoring come in handy for weekday drives down I‑94 or navigating busy traffic on South 27th Street.
  • Smart Connectivity for the Whole Family - The available 13.2-inch touchscreen with wireless smartphone integration keeps navigation, calls, and playlists within reach, ideal for day trips to Grant Park or long drives up north.
 

Expedition: An Elevated Experience with a Hint of Grunt

  Expedition: An Elevated Experience with a Hint of Grunt  
  • Space That Feels Like a Second Living Room - With three rows of adult-sized seating and available MAX models offering extra cargo room, the Expedition easily handles airport runs, holiday road trips, or hauling coolers to Whitnall Park.
  • Towing Without White Knuckles - When equipped with the heavy-duty trailer package, the Expedition can manage campers, boats, and enclosed trailers—without straining on steep boat launches or long highway climbs.
  • Luxury-Level Comfort for Everyday Use - Optional leather seating, heated second rows, and active noise control make the cabin quiet and comfortable enough for long drives, whether you're headed to the Dells or just waiting at pickup.
 

Bronco: Taming Whatever Life Throws at Drivers

  Bronco: Taming Whatever Life Throws at Drivers  
  • Style That Doesn’t Blend In - From the angular silhouette to removable doors and roof panels, the Bronco is one of the few vehicles on the road that looks like it could drive through the Root River trail system instead of parking next to it.
  • Real 4x4 Capability for Real Weekend Plans - With terrain-specific drive modes and a heavy-duty suspension setup, the Bronco handles snowy driveways, unpaved trails near Ottawa Lake, and backroad cabin trips without second-guessing.
  • Comfort Where It Counts - With available heated seats, a surprisingly quiet cabin, and built-in trail mapping tech, the Bronco feels just as composed on a drive to Milwaukee as it does on an unmarked fire road.
 

About Griffin Ford

We’ve operated on a simple idea for more than 60 years: do the work above and beyond the standard, and people come back. That starts with a sales floor where the inventory is deep, and the people behind it know how to guide a decision without wasting anyone’s afternoon. Our service department was built to support long-term ownership. With three Master Certified technicians and an uncommon number of active bays, we’re equipped to keep vehicles moving through, not sitting behind a garage door for a week. And while other dealers may try to move faster by cutting corners, we’ve found that consistency gets you farther. Whether you’re here for a first look or back for year five of maintenance, you’ll get the same quality, without needing to ask for it.  

Certified Pre-Owned Options That Will Last

Every vehicle in our Certified Pre-Owned inventory earns its spot with documentation, not guesswork. Ford’s certification programs include multi-point inspections, warranty coverage, and mileage caps that give you a clear picture of what you’re buying and the value compared to other pre-owned options. Whether you're here for long-term reliability or looking to offset new-vehicle pricing, this lineup is built to hold up.
Gold Certified Vehicles
Ford Models up to 6 years old and < 80,000 miles
  • Passes extensive 172-point inspection
  • 12-month, 12,000-mile comprehensive limited warranty
  • 7-year/100,000-mile powertrain limited warranty
  • 24/7 roadside assistance
  • FordPass rewards points usable for first maintenance visit
Blue Certified Vehicles
Any Make and Model up to 10 years old and < 150,000 miles
  • Passes Detailed 139-point inspection
  • 90-day, 4,000-mile limited warranty
  • 24/7 roadside assistance
  • FordPass rewards points usable for first maintenance visit

Learn more about Ford’s Leading Blue Advantage™ Program

 

Find Your Ford at Griffin

Griffin Ford’s staff are excited to answer questions, assess financing and leasing offers and help our neighbors in Franklin find the best Ford for their needs and budget. With our industry-leading service center and amenities, we will remain committed to a premier ownership experience at miles one and 1,000.